Our Team

Caroline Jordan

Owner, Head of Real Estate sales and Rentals

Caroline Jordan is a licensed Real Estate Broker in both Alabama and Florida, and the founder of Link Realty Gulf Coast, a real estate agency, and Coastal Link Properties, a boutique vacation rental management company serving the Gulf Coast.

With over a decade of experience in real estate and property management, Caroline has built a business rooted in integrity, connection, and exceptional service.

Originally from Gulfport, Mississippi, Caroline fell in love with the Alabama and Northwest Florida coast during her younger years, eventually settling in Orange Beach, where she launched her real estate career.

After gaining experience in everything from property management, real estate, appraisals and interior design, she took over the vacation rental business Rental Link in 2014 and rebranded it as Coastal Link Properties. At the same time, Caroline founded Link Realty Gulf Coast, where she serves as broker and agent, helping both buyers and sellers in their real estate journeys.

Today, she operates both companies from Pensacola, Florida, managing a growing portfolio of investment properties and real estate listings along the Alabama and Northwest Florida coasts.

As both a Realtor and a broker, Caroline offers her clients strategic insight into property acquisition, marketing and staging, long-term investment planning, and preparing homes for the short-term rental market. She creates turnkey rental experiences that deliver strong returns and guest loyalty.

For Caroline, it’s not just about buying, selling, or managing properties. It’s about building trust, creating joy, and growing a business rooted in love for the Gulf Coast and the people who make it special.

Alex Collard

Rental manager Coordinator and Executive assistant

Alex has called Pensacola home for the past year, and she’ll be the first to tell you she only wishes she’d made the move sooner. A Saint Augustine native, born and raised in one of Florida’s most beloved coastal cities, Alex has always had salt water running through her veins. When she’s not working, you’ll find her out on the water sailing, exploring the springs, or chipping away at her master diver certification.

Her story with Coastal Link actually started the way the best things in Pensacola do — casually and by the water. Shortly after moving to town, Alex was managing a local ice cream shop when Caroline came in with her kids fresh from haircuts. They hit it off immediately, grabbed lunch together the following week, and the rest, as they say, is history.

Alex is passionate about making every client feel taken care of — whether you’re planning a dream vacation on the water, a short-term stay, or searching for a longer-term rental along the Gulf Coast. She believes great service isn’t just about logistics; it’s about making people feel at ease from the very first conversation.

Her background is as colorful as her personality: sailing and windsurfing instructor, professional baker and chef, hospital laboratory manager. Alex has built her life around showing up fully in everything she does.

Mary De LA Cruz

Head of Housekeeping